That year the company revenues began to increase due to mobile customers on its websites, and the company's sites had 17.8 million paying users. In 2014 888 Holdings turned down an offer to acquire the company for 700 million pounds.

Under the terms of the gaming licence 888 owns and operates a number of gaming sites (both for real money and educational sites). The company operates under a gaming licence granted by the government of Gibraltar. This prompted an 18 percent jump in its share price. In February, 2015, 888 Holdings confirmed it is in 'advanced talks' over a reported US$1.47 billion (£750 million) takeover by William Hill. Ĩ88.com overtook the 4th place on the poker network list in April 2012 after almost having tripled their peak number of players from July 2010 to February 2012. In its first half-year, the company's bingo business earned $14 million in revenues. In March 2007 888 announced its acquisition of Bingo business of Globalcom Limited for up to $43.4 million in cash. However, in April 2007 the companies announced that due to recent changes of Tax laws in the UK and fears of legal actions by the US government, both parties had amicably agreed not to continue discussions. In late 2006 Ladbrokes and 888.com announced merger discussions. Until 2006, 888 Holdings operated Pacific Poker in the US, before online gambling became illegal in that country. Talk of listing began in mid-2005, as other private online gambling companies began to make the move to public ownership, 888 Holdings owned several subsidiaries and brands, which it began to bring under the singular '888.com' brand in early 2006. It was first listed on the London Stock Exchange in 2005. In 2003 its administrative center was moved to Gibraltar.

In 2002 Reef Club Casino and Pacific Poker followed. The company's first website, Casino-on-Net was launched at that time, and the administrative centre was established in Antigua. The business was founded in May 1997 by Israeli entrepreneurs Avi and Aaron Shaked and Shay and Ron Ben-Yitzhak, two sets of brothers, as Virtual Holdings Limited. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Business operations are led from its headquarters in Gibraltar, alongside satellite offices in Bucharest, Ceuta, Leeds, London, Malta, Sofia, and Tel Aviv. It owns brands such as 888casino, 888poker, 888sport, Mr Green, and William Hill. 888 Holdings plc, formerly Virtual Holdings Limited, is an international sports betting and gambling company.

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